XTB announces new partnership with José Mourinho
One of the greatest football managers and two times UEFA Champions League winner, José Mourinho, has been appointed as the new brand ambassador for XTB.
XTB, the global leader in FX and CFD trading, has signed a partnership with José Mourinho, one of the greatest managers of all time in football. The Portuguese coach has led 4 team in 4 different countries (Portugal, England, Italy and Spain) to win their league, and one of only 3 coaches to win the UEFA Champions League twice with two different teams. Mourinho will be the brand ambassador for XTB for the next 2 years.
Omar Arnaout, CEO of XTB stated "I am very pleased to announce our partnership with José Mourinho, who is not only an exceptional personality, but also a symbol of a manager who has built his success on both strategy and winning mentality, which fits very well with the values and strategy of our brand, and also share the same desire to achieve the goals we set ourselves, Just as José helps his team to become the best in the world, we want to help our clients to become better investors with XTB, in which we provide the highest level of service and technology."
The announcement marks the beginning of the broker's new global branding campaign, Be Like José. The creative idea of the story is based on the perception of the similarity between the challenges that investors face every day and those that the football manager faces. Good strategy, a desire to win and learn from failure are the main success factors in both football and investment.
XTB launched the promotional campaign with the release of a video including the new brand ambassador.
Jose Mourinho said "I am glad to be an XTB ambassador for the coming years, when we had discussions about starting cooperation with XTB, it turned out that we share many of the same values such as passion, professionalism, commitment, this is why I'm really happy to work with the amazing team at XTB and share my own experiences with more than 200,000 traders around the world. If you want to trade, be like me, choose XTB."
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